Brainstorming
No criticism.
No limitations
Let it flow (rip)
Get lots of ideas
Write or sketch
Use time pressure as a tool for you
Brainstorm in different settings
Build off of other people’s ideas
Go in a different direction
Ask Qs.
Take the opposite of what you have
Play with inspiring object
(Play music)
Brainstorm about brainstorming
Attach ideas to x (x = any random object, idea)
Split the team physically to different planes, corners, rooms.
Coming up with concepts from this brainstorm
A way of getting to other ideas is go from 1 to 1′, i.e. take an original idea and transform it slightly. What’s on the other side? What if we add a bulge of some sort? New opening for a coke can? How about 1”, or 1”’?
Come up with 10 ideas, then 10 variations on the theme = 100 ideas!
Take the 100 ideas, mentally do a Venn diagram, find the commonalities, make sure your working concepts use them!
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